MSc Strategic Digital Marketing
This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today.
Part-time duration
1.5 to 5 years
Starting Date
Jul 2024, Oct 2024, Jan 2025, Apr 2025
Tuition Fee
£9,500 (UK)
£10,550 (International)
Location
Online
Programme Overview
Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.
Dual CMI and DMI Accreditation
This programme is accredited by the Chartered Management Institute (CMI), which promotes excellence in management and leadership. Upon completing your course, you’ll gain a Level 6 Certification in Strategic Leadership and Management and CMI membership alongside your degree at no additional cost, which puts you on the fast track to Chartered Manager status.
Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the global standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. While you’re studying your DMI accredited course with us, we’ll cover the cost of your student membership, giving you access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 170,000+ global members.
Entry Requirements
To be eligible for this Master of Business Administration (Digital Business) course at Arden University, you must normally have:
- A UK Honours Degree at a minimum of second class (2.2) or equivalent
- AND, two years’ experience at management level.
- IELTS 6.5 (no less than 6.0 in any element); or TOEFL iBT 90; or equivalent
- Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted
- We also offer an internal English test for applicants who are unable to provide an English Proficiency letter.
Student Testimonial
“‘I think what this programme has helped me do is just marry what I already knew with all the theoretical frameworks. Putting those two things together has really helped me and I’m sure, when I’m done, I’ll be even more marketable.”
“I love the fact that you’re providing an online library, and student support just for a check in with different people, and there’s an entire student forum. Those extra add-ons help me, as an online student, be part of the entire community.”
Denise
MSc Strategic Digital Marketing online
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