Programme Overview

Accelerate your way to a career in business and marketing with a degree that’s dual accredited by the foremost professional bodies in marketing, the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM).

You’ll learn how to demonstrate to employers that you can support real change and increased marketplace success in their organisations with key skills for business and the most up to date best practices in marketing. Your dual accreditation signifies a standard of excellence in course quality, and is recognised internationally by employers.

Syllabus content

During your studies you’ll gain a wider understanding of marketing functions, operations, and cutting edge technologies. You’ll also develop new personal and professionals attributes in dedicated skills-related modules to help build your soft skills and decision-making abilities. Learning research and data analysis techniques using academic and industry focused texts, articles, and reports, you’ll gain a better understanding of contemporary marketing, management, and overall business functions, with the ability to analyse practical case studies drawn from a range of international organisations.

Using our business simulation software, you’ll be able to access a virtual business and run it as your own enterprise – managing activities such as marketing, sales, finances, people, product development, operations, and your supply chain. This will give you the chance to practice making critical decisions within a safe environment, helping you develop your ability to interpret commercial information and apply your learnings to generate a profit for your enterprise.

CIM & DMI Accreditation

The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards. The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.

Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the global standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. While you’re studying your DMI accredited course with us, we’ll cover the cost of your student membership, giving you access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 170,000+ global members.

Entry Requirements

• A high school diploma or equivalent qualifications in two subjects at GCE A level plus passes at grade C or above in three subjects at GCSE level.
• If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.0 or above.